Privacy Policy

Last updated: 13 August 2026

This Privacy Policy explains how Begin Group Ltd(“Begin”, “we”, “us”) collects and uses your personal data when you visit our website, make an enquiry, or use our services, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Begin Group Ltd is the data controller responsible for your personal data.

2. The personal data we collect

• Enquiry & booking details, your name, email address, phone number and any information you include when you contact us, request a call, or book through our website (our booking is powered by GoHighLevel).
• Client & billing information, if you become a client: business details, the services you take, and payment information processed by our payment provider (we do not store full card details ourselves).
• Usage & analytics data, if you consent to analytics cookies, information about how you use the site (pages viewed, device and browser, approximate location). See our Cookie Policy.
• Communications, records of your correspondence with us by email, phone or messaging.

3. How we use your data and our lawful bases

• To respond to enquiries and provide our services, lawful basis: performance of a contract, and our legitimate interests in responding to potential clients.
• To manage billing and our client relationship, performance of a contract and compliance with legal obligations (e.g. tax and accounting).
• Analytics, to understand and improve the site. Lawful basis: your consent (set via our cookie banner).
• Security and legal compliance, to keep the site secure and meet our legal obligations. Lawful basis: legitimate interests and legal obligation.

4. Cookies and similar technologies

We use strictly necessary cookies to make the site work, and, only with your consent, analytics and functional cookies. We do not run advertising or conversion tracking on this site. You can accept, reject or change your choice at any time using the “Cookie preferences” link in our footer. Full details are in our Cookie Policy.

One measurement tool runs without asking, and it is worth saying which and why. Cloudflare Web Analytics counts visits and how quickly pages load, for everybody. It sets no cookie and stores nothing at all on your device, so there is nothing for you to consent to being stored, and it is not part of the cookie banner. It tells us how many people visited a page, roughly which country they were in, what kind of device they used and how fast the page was. It cannot follow you between visits, it cannot follow you to another website, and it never sees your name or anything you type. Your IP address is used to work out the country and is not kept. Our lawful basis is legitimate interests: knowing how many people read the site, and whether it is fast enough, without tracking anybody to find out. Everything else that measures anything here waits for your consent.

5. Who we share your data with

We do not sell your personal data. We share it with trusted service providers (processors) who help us run our business, each bound to process it only on our instructions:

• Google (Google Analytics 4 & Google Tag Manager), website analytics and tag management, where you have consented.
• Cloudflare, website hosting, security, and cookieless web analytics that counts visits and page speed for every visitor.
• GoHighLevel (LeadConnector), our CRM, booking and messaging platform used to handle enquiries and bookings.
• Stripe, secure payment processing for client subscriptions.
• Resend, delivery of transactional and notification email, including enquiry alerts sent to us.
• Twilio, delivery of SMS alerts to us when a new enquiry arrives.
• Anthropic, analysis of publicly available website data for our free website audit. We do not send your name, email address or phone number to this service.

We may also disclose data where required by law, to our accountant, or to a professional adviser we instruct on a specific matter, such as a solicitor or an insurer. We do not sell personal data, and we do not share it for anyone else’s marketing.

International transfers

Some of these providers process data outside the UK (for example in the United States). Where they do, the transfer is protected by appropriate safeguards. In practice we rely on one of two things for every provider named above: the UK Extension to the EU-US Data Privacy Framework, where that provider is certified under it, or the UK Addendum to the EU Standard Contractual Clauses, which is included in that provider’s standard data processing terms. If you want to know which of the two applies to a particular provider, ask us and we will tell you.

6. How long we keep your data

We keep personal data only for as long as necessary for the purposes above.

• Enquiry data where you do not become a client: 12 months from your last contact with us, then deleted.
• Client and billing records: 6 years after the end of our working relationship, because HMRC requires business and tax records to be kept for six years.
• Free website audit records: 12 months from the date of the audit, then deleted.
• Analytics data: 14 months, the retention period set on our Google Analytics property.
• Your cookie choice: stored on your own device until you change it or clear your browser storage. We never receive a copy.

7. Your rights

Under UK GDPR you have the right to:

• access the personal data we hold about you;
• have inaccurate data corrected;
• have your data erased in certain circumstances;
• restrict or object to our processing;
• data portability;
• withdraw consent at any time (this will not affect processing done before withdrawal).

To exercise any of these rights, email us at info@begin.co.uk. We will respond within one month.

8. How to complain

If you have a concern about how we handle your data, please contact us first so we can put it right, see our Data Complaints Procedure. You also have the right to complain to the Information Commissioner’s Office (ICO):

9. Changes to this policy

We may update this policy from time to time. The “last updated” date at the top shows when it was last revised.

10. Contact us

Questions about this policy or your data? Email info@begin.co.uk or write to us at the address above.