Services
Local SEO
The map pack
Getting you into the Google map pack
When someone searches for a service near them, Google shows a little map with three businesses pinned on it before the normal results. That map pack is where the calls come from, most people pick from those three and never scroll further. Getting you in there is the first job.
It starts with your Google Business Profile: claimed, verified, and filled out properly with the right categories, services, photos and opening hours. Then we make sure your name, address and phone number are identical everywhere they appear online, because Google trusts a business whose details agree across the web far more than one that contradicts itself.
- Profile claimed and verified
- The right categories and services
- Photos and opening hours filled in
- Name, address and phone identical everywhere
Most people pick one of the three businesses on the map and never scroll further.
The usual causes
Why you’re probably not ranking right now
Most local businesses aren’t ranking for boring, fixable reasons: a profile that was never properly set up, inconsistent details across old directory listings, hardly any recent reviews, or a website that says nothing about where they actually work. We audit all of it, fix what’s holding you back, and then keep building the signals that push you up, month after month, not as a one-off.
- A profile that was never properly set up
- Inconsistent details on old directory listings
- Hardly any recent reviews
- A site that says nothing about where you work
The reasons are boring and fixable, which is the good news in this section.
The difference
Local SEO vs normal SEO, what’s the difference?
Normal SEO chases rankings for anyone, anywhere. Local SEO is laser- focused on the people near you who are ready to buy now. It runs on a different set of signals: your Google Business Profile, the map pack, genuine reviews, and consistent business details, rather than purely pages and backlinks. For a service business, that local intent is where the real enquiries live.
Normal SEO chases anyone, anywhere. Local SEO chases the people near you who are ready to buy.
Near me searches
Winning “near me” searches
“Plumber near me”, “best [your trade] near me”: these searches have exploded, and they’re pure buying intent. We build your website and profile around the services you offer and the towns you cover, so when someone nearby searches, you’re the obvious answer. Reviews and a strong profile then do the convincing.
Somebody searching “near me” has already decided to hire. They are only deciding who.
The timescale
It’s a long game, and that’s the point
Local SEO usually takes at least six months to really show, so anyone promising overnight results is fibbing. The upside is that it compounds: the visibility you build keeps growing and tends to stay, rather than disappearing the moment you stop. That’s why it’s part of our monthly work, we’re always pushing it forward, and we report on what’s moving so you can see it happening.
- 6 months
- Before local SEO really starts to show
- Monthly
- Part of the ongoing work, not a one off
Anyone promising overnight results is fibbing, and this is the section that says why.
Frequently asked questions
How long does local SEO take to work?
Local SEO is a long game. It usually takes at least 6 months to start seeing measurable results, so it's worth being patient, but the work compounds. The rankings you build tend to stick and keep growing rather than vanish the moment you stop, which is exactly why we keep working on it every month rather than doing it once and walking away.
Do I need a Google Business Profile?
Yes, for local SEO it's the single most important thing you own. It's what puts you in the map pack and the 'near me' results. If you haven't got one we'll set it up; if you have, we'll claim, verify and optimise it properly. A half-finished profile is one of the most common reasons good businesses don't show up.
What is the difference between local SEO and normal SEO?
Normal SEO is about ranking for searches anywhere. Local SEO is about ranking for the people physically near you who are ready to buy. It leans on different signals, your Google Business Profile, the map pack, reviews, and consistent business details across the web, rather than just web pages and links. For a service business, local is almost always where the money is.
Can you help me beat my local competitors?
That's the job. We look at who's ranking above you and why, then close the gaps: a stronger profile, more genuine reviews, consistent details everywhere, and pages built around what local customers actually search for. We can't promise a specific position, nobody honest can, but we know what moves the needle locally and we work at it every month.
Want to see what this could do for your business?
Tell us where you want more business and we’ll show you what it’ll take to start showing up there.
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