Insights
Advice, and what’s changing
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Google ran another spam update. Here is what to check
Google quietly finished rolling out its third spam update of 2026. If your website is straightforward and genuine, you are most likely fine. But it is worth a quick look.
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AI Is Changing Search But the Goal Stays the Same
AI is rewriting how search works, but a veteran of 25 years in the industry says the core mission has not moved. Here is what that means for a local service business.
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Why your own website beats directories in AI search
AI search tools are quietly sending people to local businesses, and your own website turns out to be more useful than any directory listing. Here is what the research found and what to do about it.
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What AI Actually Does for Your Local Business Online
Traffic from Google is no longer the only measure of whether your website is working. Here is what is shifting and what local businesses should pay attention to.
Read article →AI search sends fewer visitors but they are ready to buy
When someone finds you through an AI tool like ChatGPT, they have already done most of their thinking. That changes what your website needs to do when they arrive.
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Google's AI search gets smarter. What it means for you.
Google has quietly upgraded the AI model powering its search results. It will not change things overnight, but it is a useful reminder of where search is heading and what you should be doing now.
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